Après des études de droit et de communication, ses premiers stages dans des bureaux de presse mode lui permettent de tester ses atouts et surtout de s’épanouir dans cet univers où tout naturellement elle trouve sa place. Si on lui demande qui sont ses modèles, Aurélie ne sait répondre sinon que son modèle pourrait s’apparenter à une ‘femme orchestre’. Orchestrer avec rigueur une stratégie de communication presse qui intègre de nombreux outils, dans l’objectif de valoriser l’image des marques dont elle s’occupe.

Orchestrate and control a press campaign because it perfectly integrates the role and mechanics of the media, and their digital transformation, the codes of which it quickly masters. The modern vision of her profession and her relationships with influencers, her interpersonal skills are all assets that allow her to boost her efficiency for the benefit of the brands she deals with. Orchestrate a staging because the image is at the heart of communication: whatever the format and the desired influence, whether it is structuring a showroom or setting up a large format event, its objective remains the same, be daring, know how to anticipate trends to make an impression.

Orchestrate and imagine the most improbable partnerships, a bold approach mastered to create surprise and arouse curiosity. In short, all these assets, knowing how to listen, decipher, and target, Aurélie puts them to the benefit of each client by drawing inspiration and nourishment from their DNA. His goal ? Bring both the rigor of advice, the originality of a creation and ensure that each client has a strong image, allowing him to stand out and increase his development.